advertising jesus

"Follow JESUS" was being written in the sky over sydney as i arrived at work this morning...

who does this sort of thing?

more importantly, why?? i can't think of any positive effect that it can have, except to give a few christians a bit of an ego boost on a monday morning. to most christians its just an embarrassment, and to everyone else its basically meaningless, if not another reason to ridicule those not-in-touch-with-reality bible-bashers.

is writing "Jesus" in the sky glorifying to him? does he see it and think, 'hey, wow, my name is up in smoke over sydney today, isn't that great?'

i very seriously doubt it.

what is glorifying to jesus is for the people who claim to follow him (and you have to be 'in the know' of the lingo to know what the hell that means anyway) actually DOING WHAT HE SAID.

any other form of advertising - writing words in the sky, putting up supposedly clever, catchy phrases on church posterboards, to name just a couple - are just, in my opinion, futile, mis-guided, desperate ploys to cover up the failure of the church to do its job, trying to lure people in while hoping they don't notice that its all a facade, an empty shell, maybe even a white-washed tomb.

what was the advertising campaign that jesus recommended? love one another. "By this all men will know that you are my disciples, if you love one another." John 13:35

simple. incredibly effective. doesn't cost much (other than everything you have).